UPDATE: Why Didn’t the Advertisers Drop Rush Limbaugh Before Now?

A few days ago, I wrote that we should not consider as heroes those companies that have dropped their advertising from the Rush Limbaugh shows.  If they were really socially responsible, they would never have advertised with him at all.  The number of companies dropping the advertising continues to grow.  The Center for American Progress provides the report below.  What I find laughable from the report is that “[t]he advertisers have also requested to be excluded from other right-wing hosts including Michael Savage, Glenn Beck and Sean Hannity [because Limbaugh and those shows] have been “’deemed to be offensive.’”  Of course they’re offensive.  They have always been offensive.  Again, don’t think any better of those companies because they now are dropping their advertising.  They should have never been advertising on them.

Here is the excerpt of the Center’s report:

Advertiser Exodus Grows Exponentially

It’s becoming increasingly clear that Rush Limbaugh’s vile, sexist attacks on Sandra Fluke and other women have taken a severe toll on his show.

Here’s the latest.

  • At least 140 Companies Have Dumped Limbaugh

ThinkProgress has obtained an internal memo from Premiere Radio Networks listing 96 national companies that have “specifically asked” their advertisements not be played during the Rush Limbaugh Show. Premiere is the distributor of Limbaugh’s program. The advertisers have also requested to be excluded from other right-wing hosts including Michael Savage, Glenn Beck and Sean Hannity. According to the memo, the listed companies’ advertisements should be excluded from these programs because they have been “deemed to be offensive.”

With these 96 new companies bailing on Limbaugh, the total number of advertisers boycotting Limbaugh has reached at least 140.

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Why Didn’t the Advertisers Drop Rush Limbaugh Before Now?

According to reports, there are now more than 30 advertisers who have left the Rush Limbaugh show.  That list includes Netflix, Sears, Capital One, and J.C. Penney.  In addition, two radio stations have dropped his program.  All of that is great, but I imagine that everything will eventually get back to normal for Limbaugh and he will continue to spew his hatred.  As Jon Stewart said, he is just a terrible person.

 
I suppose there is a chance that Clear Channel will suspend him for a short period and more advertisers will bail.  But, after all, money is money.  Does anyone really believe that advertisers will put their “morals” before money?  Inevitably, Limbaugh will be back with full advertising dollars and as horrible as ever.

 
So, don’t think that Netflix and Sears (etc.) are heroes.  If they had any sense of social responsibility, they would not have been advertising on his show at all.  After all, he has been calling feminists “feminazis” almost from his time his show began many years ago.  He has ranted against gays and lesbians from the beginning.  His is a special kind of hatred, which, as he says, is cloaked in “entertainment.”  I will continue my “hatred” of Limbaugh, and will continue to have a bad opinion of those companies that advertise on his shows and those individuals who listen to him.