UPDATE: Why Didn’t the Advertisers Drop Rush Limbaugh Before Now?

A few days ago, I wrote that we should not consider as heroes those companies that have dropped their advertising from the Rush Limbaugh shows.  If they were really socially responsible, they would never have advertised with him at all.  The number of companies dropping the advertising continues to grow.  The Center for American Progress provides the report below.  What I find laughable from the report is that “[t]he advertisers have also requested to be excluded from other right-wing hosts including Michael Savage, Glenn Beck and Sean Hannity [because Limbaugh and those shows] have been “’deemed to be offensive.’”  Of course they’re offensive.  They have always been offensive.  Again, don’t think any better of those companies because they now are dropping their advertising.  They should have never been advertising on them.

Here is the excerpt of the Center’s report:

Advertiser Exodus Grows Exponentially

It’s becoming increasingly clear that Rush Limbaugh’s vile, sexist attacks on Sandra Fluke and other women have taken a severe toll on his show.

Here’s the latest.

  • At least 140 Companies Have Dumped Limbaugh

ThinkProgress has obtained an internal memo from Premiere Radio Networks listing 96 national companies that have “specifically asked” their advertisements not be played during the Rush Limbaugh Show. Premiere is the distributor of Limbaugh’s program. The advertisers have also requested to be excluded from other right-wing hosts including Michael Savage, Glenn Beck and Sean Hannity. According to the memo, the listed companies’ advertisements should be excluded from these programs because they have been “deemed to be offensive.”

With these 96 new companies bailing on Limbaugh, the total number of advertisers boycotting Limbaugh has reached at least 140.

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