Stereotyping Ad for Cosmetic-Surgery Office?

There is a company in Reston, Virginia, named the Austin-Weston Center for Cosmetic Surgery.  It frequently runs full-page ads in the Sunday Washington Post Magazine.  The latest series of ads caught my feminist-attentive eye and appear to me to be at the least, strange, and at the most, stereotyping and discriminatory.

The thing that caught my eye is the upper-right photo that purports to show the “Austin-Weston Center Staff.”  Does it bother anyone that the three doctors are male and that the entire “staff” is female?

My guess is that there actually are some males on the “staff” (their web site shows one male) and that they chose to include only the females in the photo.  (Btw, each black shirt says “Botox.”)  Why would that be?  Do they think that potential cosmetic-surgery customers will be enticed to use their services because all of the staff is female?  That’s either strong stereotyping or discrimination against potential male employees.

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2 Responses

  1. I’ve been meaning to get thoughts on this campaign from another feminist- http://online-shopping-bags.com/jewelry-bags/sunglass-hut-spring-trends-you-can't-miss/
    “I am kitten, hear me roar.” It just rubs me the wrong way. “Sure sweetie, you can be independent and all, just make sure you’re cute.”

  2. I love reading your columns – they’re not only intelligent, informative and good at keeping people up-to-date, – they’re also totally fair to everyone, regardless of race, religion, nationality or sexual orientation. I don’t think I’ve ever encountered a more fair author! Thanks for all you do, and keep up the good work:)

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